Step into the vibrant world of automotive personalisation and motorsports at the Customising x Tech Area—where passion meets innovation. Designed for auto enthusiasts and companies in the customising and motorsports sectors, this zone highlights the rising demand for personalization and diversity, while celebrating motorsport and automotive culture.
Discover cutting-edge trends in customized vehicles, advanced accessories, and New Energy Vehicle modification solutions that spark creativity and innovation. Dive into hands-on experiences ranging from high-speed motorsports challenges and extreme off-roading to immersive outdoor camping activities.
| Date | 26 – 29.11.2025 |
| Venue |
Booth No. A88, Hall 8.2 National Exhibition and Convention Center (Shanghai) |
Customisation trends:
Explore three major customisation topics that define the future of custom vehicles:
- Personalised Exterior — Create a unique look for your vehicle
- Performance Upgrades — Enhance driving power and handling
- Smart Technology — Integrate cutting-edge tech for smarter rides
Insightful seminars:
Dive into an exciting forum exploring the future of motorsports, automotive culture & lifestyle, and cutting-edge product technology. Explore topics ranging from regulations, performance tuning, and smart modifications to outdoor lifestyles, AI-driven performance, esports racing, and self-driving tours. Whether you’re a speed enthusiast, tech lover, or culture fan, this event offers inspiring talks and fresh perspectives for everyone.
Seminar agenda
| 26/11/2025 | |
| Motorsports | |
| 10:30 - 11:00 | More than Speed: How Red Bull Ignites the Wild Spirit of Racing |
| 11:00 - 11:30 | University Formula Racing: The Olympics of the Automotive World |
| 11:30 - 12:00 | Racing’s Charm: A Blend of Speed Enthusiasm and Technological Revolution |
| Product Technology | |
| 14:30 - 15:00 | Do Carbon Fiber Hoods and Magnesium Alloy Wheels Truly Enhance Off-Road Performance? |
| 15:00 - 15:30 | Advanced Smart Technology and Upgrades Shaping the Automotive Market |
| 15:30 - 16:00 | The AI Revolution in Performance Customisation |
| 16:00 - 16:30 | The Ultimate Guide to Onboard Tools: Is It Worth Buying Jacks, Emergency Power, and Tow Ropes? |
| 27/11/2025 | |
| Auto Culture & Lifestyle | |
| 10:30 - 11:00 | The Rise of Self-driving Tours: How Cars Are Redefining Travel and Lifestyle |
| 11:00 - 11:30 | Cars and Film: How the Screen Shapes Our "Car Dreams" |
| 11:30 - 12:00 | From Transportation to Identity Symbol: A Century of Automotive Culture Evolution |
| Motorsports | |
| 13:00 - 13:30 | Esports Racing: How Virtual Competitions Are Nurturing the Next Generation of Real Drivers |
| 13:30 - 14:00 | The Rise of Grassroots Events: What’s Driving the Growth of Drift and Drag Racing? |
| 14:00 - 14:30 | Racing’s “Invisible Engine”: Exploring the Mechanical Forces Behind the Track |
| 14:30 - 15:00 | Cornering the Soul — The Speed and Wildness of Drifting for a Perfect Racing Line |
| 28/11/2025 | |
| Product Technology | |
| 13:00 - 13:30 | Off-Roading — The Battle Between Lightweight and Heavy-Duty Customising |
| 13:30 - 14:00 | The Intersection of AI and the Customisation Industry |
| Auto Culture & Lifestyle | |
| 14:30 - 15:00 | Cultural Differences in Automotive Lifestyle: Why China Lacks "Car Rock" |
| 15:00 - 15:30 | Cars and Pets: Traveling with Cats and Dogs — Which Are “Pet-Friendly” Must-Haves? |
| Motorsports | |
| 15:30 - 16:00 | The Ultimate Question of Racing: Cultural Legacy After the End of the Internal Combustion Engine Era |
| 16:00 - 16:30 | The Spirit in the Engine Sound — Persistence and Breakthroughs on the Racetrack with Han Wei Racing Team |
| 29/11/2025 | |
| Motorsports | |
| 10:30 - 11:00 | Automotive Event's IP Management: How Century-Old Brands Stay Young and Vibrant |
| Product Technology | |
| 11:00 - 11:30 | Hardcore Ideas for Upgrading Bombardier All-Terrain Vehicles |
| Auto Culture & Lifestyle | |
| 11:30 - 12:00 | Car Socialising: Car Clubs, Self-driving Tour, and the “Trunk Economy” of Fishing Enthusiasts |
Must-attend activities
Red Bull Pit Stop Challenge: Tyre Changing Experience: Experience the thrill of change a F1 wheel as quickly as possible under expert guidance with instant photo opportunities.
Quest for a Racing Master 2.0: Compete or watch top international teams and pro drivers in a high-speed single-lap time trial.
Meets & Greets Racing and Drift Stars: Meet professional drivers in exclusive Q&A sessions, autograph signings, and photo ops.
Red Bull Pit Stop Challenge: Tyre Changing Experience
Reasons why you shouldn't miss the event! Red Bull Pit Stop Challenge is a unique opportunity to feel the adrenaline of a real Formula 1 pit stop. Participants will work in teams of two to change a wheel as quickly as possible on the chassis of a real F1 car weighing 720 kg using Oracle Red Bull Racing tools. This thrilling, fast-paced team competition puts your skills against the clock, with exciting prizes up for grabs, including racing gear and tickets to the Formula 1 US Grand Prix.
| 26–29/11/2025 | ||
| 11:00 - 12:00 | Red Bull Pit Stop Challenge: Tyre Changing Experience | |
| Participants will change a F1 tyre as quickly as possible under expert guidance. Experiencing the intense rhythm of a race car pit stop. | ||
| (Capture exciting moments with an instant Polaroid photo.) | ||
| 26 - 28/11/2025 | ||
| 14:30 - 15:30 | Red Bull Pit Stop Challenge: Professional Racer VS You! | |
| Racers from various motorsport fields compete in tyre changing against the audience. | ||
| (Photo opportunity available; limited spots) |
Quest for a Racing Master 2.0
The simulated track racing competition partnering with international racing teams—including Han Wei, LOTUS EMIRA GT, and Pegasus, pro drivers, and auto clubs, this high-octane competition offers an exciting experience on a simulated race track. Watch 24 F1 cars compete in intense preliminary rounds and join event discussions on motorsport trends.
On 27 to 28 November 2025, the final adrenaline-fueled acceleration race tests skills, teamwork, and determination.
Don’t miss out—open to the public and professionals, individually or as teams. Join the contest today!
Competition agenda
| 26/11/2025 | |
| 10:00–16:30 | Quest for the Racing Master 2.0 – Preliminary Round |
| Simulator Lap Time Challenge (Track: Red Bull Ring, Austria) | |
| 13:00–14:30 | Quest for the Racing Master 2.0 – Warm-up |
| Competition opening and introduction | |
| Pegasus Racing Team Manager shares insights on Lightweight, the Performance Secrets of Lotus Racing Cars | |
| Q&A and autograph session with racers | |
| 27/11/2025 | |
| 10:00–12:00 | Quest for the Racing Master 2.0 – Preliminary Round |
| Simulator Lap Time Challenge (Track: Red Bull Ring, Austria) | |
| 15:30–17:00 | Quest for the Racing Master 2.0 – Final |
| Final race competition | |
| Award ceremony | |
| Friendship e-sports simulator race between winners and racers | |
| 28/11/2025 | |
| 10:00–12:00 | Quest for the Racing Master 2.0 – Race Performance |
| Racers’ live sharing session: Challenges and Attractions of Different Racing Disciplines & Driver Mindset and Teamwork |
|
| Rally Racing performance | |
| Drift Racing performance | |
| Circuit Racing performance | |
| E-sports simulator track face-offs with the audience |
Meets & Greets Racing and Drift Stars
Meet top racing and drift drivers up close, learn about their skills and experiences, and enjoy autograph sessions with your favorite stars. Don’t miss this chance to connect with motorsport professionals!
#AMS Merchandise Shop
Explore our wide range of panda-themed souvenirs—from blind boxes and car air freshener to magnets showcasing adorable pandas in various occupation roles of auto value chain, plus limited-edition stationery, work accessories, and stylish T-shirts. Grab these exclusive, limited-edition products crafted to go wherever you do. Act now and secure your unique keepsakes before they’re gone!
Information as of September, 2025