Step into the vibrant world of automotive personalisation and motorsports at the Customising x Tech Area—where passion meets innovation. Designed for auto enthusiasts and companies in the customising and motorsports sectors, this zone highlights the rising demand for personalization and diversity, while celebrating motorsport and automotive culture.
Discover cutting-edge trends in customized vehicles, advanced accessories, and New Energy Vehicle modification solutions that spark creativity and innovation. Dive into hands-on experiences ranging from high-speed motorsports challenges and extreme off-roading to immersive outdoor camping activities.
| Date | 26 – 29.11.2025 |
| Venue |
Booth No. A88, Hall 8.2 National Exhibition and Convention Center (Shanghai) |
Customisation trends
Explore three major customisation topics that define the future of custom vehicles:
- Personalised Exterior — Create a unique look for your vehicle
- Performance Upgrades — Enhance driving power and handling
- Smart Technology — Integrate cutting-edge tech for smarter rides
Insightful seminars
Dive into an exciting forum exploring topics such as motorsports, automotive culture and lifestyle, advanced product technologies, supercars and luxury custom modifications, along with the underground art gallery experience. Whether you’re a speed enthusiast, tech lover, or culture fan, this event offers inspiring talks and fresh perspectives for everyone.
Day 1 (26 Nov 2025, Wednesday)
| Motorsports | ||
| 10:30-11:00 | The Invisible Engine: The Hidden Power of Tools in Motorsport | Wu Luling, Marketing Director, YATO |
| 11:00-11:30 | Formula Student: The Automotive Olympics for University Students | Tammy, Founder, ASR |
| Charity Event：Customising and Public Welfare | ||
| 11:30-12:00 | UTS Charity Event: Ten Years of Public Welfare Service – Diversified Customisation for Eco-Expeditions | Yu Liwen, Vice General Manager,China Automotive News, EVO , EVO Magazine |
| Product Technology | ||
| 12:30-13:00 | How Automotive Parts Suppliers Can Better Collaborate with OEMs in Global Expansion | Shang Guangming, General Manager, Beijing Unionevo Technical Service |
| 14:30-15:00 | The Full Lifecycle for Customisation Products: From Concept to Market Expansion | Qin Hongyang, Senior Consultant at Customization and Modification Center , Anhui Kumquat Technology Co Ltd |
| Auto Culture & Lifestyle | ||
| 15:00-15:30 | How a Home Furnishing Giant is Venturing Into a Cross-industry Integrated Automotive Business | Wei Han/Zhu Jiagui, Executive President, Red Star Macalline Group Corporation Ltd |
| 15:30-16:00 | The Story of the American Muscle Cars | Dai Ming, Global Public Relations Directo, American Muscle Club of China |
| Product Technology | ||
| 16:00-16:30 | Automotive Brake and Wheel Upgrades: Trends in Performance and Customisation | JASON TSENG , Marketing Director, INSPEED BRAKES |
Day 2 (27 Nov 2025, Thursday)
| Auto Culture & Lifestyle | |
| 10:00-10:30 | The Thai Modification Market: China's Influence and Emerging Trends in a New Era |
| Product Technology | |
| 10:30-11:00 | Creating Shared Experiences for Dealers and Customers |
| Supercar and Coachbuild | |
| 11:00-12:00 | The Inauguration of the Automotive Film Association: Forging a Shared Future Through Industry Collaboration |
| Strategies for Chinese Automotive Film Companies to Capture Malaysia's Aftermarket | |
| Strategies for Chinese Parts and Component Companies to Capture Thailand's Parts Aftermarket | |
| Mia's Exclusive Fan Event: Exhibition Trends for Automotive Film Companies in the Parts & Customisation Aftermarket | |
| Auto Culture & Lifestyle | |
| 12:00 - 12:30 | Runningday Life: Home in the Wild, A Glamping Experience |
| Motorsports | |
| 12:30-13:00 | The Spirit in the Engine’s Roar — Persistence and Breakthroughs with the Han Wei Racing Team |
| 13:00-13:30 | Female Power on the Racetrack |
| Product Technology | |
| 13:30-14:00 | Empowering the Traditional Automotive Retrofitting Manufacturing Industry |
| Auto Culture & Lifestyle | |
| 14:00-14:30 | Co-creating with Gen Z: The New Consumer Wave of Automotive Culture as a Lifestyle |
| Product Technology | |
| 14:30-15:00 | Hardcore Ideas for Upgrading Bombardier All-Terrain Vehicles |
Day 3 (28 Nov 2025, Friday)
| Motorsports | |
| 11:30-12:00 | Roundtable Party |
| Product Technology | |
| 12:00-12:30 | A New Era of Customisation.Electronic Exhaust: the Ultimate Tech Solution & Emotion-Driven Feature. |
| Supercar and Coachbuild | |
| 13:00-13:30 | How Carbon Fiber is Reshaping the Limits of Supercar Performance |
| 13:30-14:00 | Electric Vehicles: Equity or New Privilege？ |
| Underground Art Gallery | |
| 14:00-16:00 | More Than a Car: The Awakening of Individuality Through Art |
| The Convergence of Automotive Culture and Modern Entertainment Lifestyles | |
| Exploring the Integration of China’s Automotive Industry with Art and Culture, and Digital and Omnichannel Marketing Strategies for Overseas Expansion | |
| Product Technology | |
| 16:00-16:30 | Unleashing the Beast: The Evolution of Off-Road Vehicle Modification |
Must-attend activities
Red Bull Pit Stop Challenge: Tyre Changing Experience: Experience the thrill of change a F1 wheel as quickly as possible under expert guidance with instant photo opportunities.
Quest for a Racing Master 2.0: Compete or watch top international teams and pro drivers in a high-speed single-lap time trial.
Meets & Greets Racing and Drift Stars: Meet professional drivers in exclusive Q&A sessions, autograph signings, and photo ops.
Red Bull Pit Stop Challenge: Tyre Changing Experience
Reasons why you shouldn't miss the event! Red Bull Pit Stop Challenge is a unique opportunity to feel the adrenaline of a real Formula 1 pit stop. Participants will work in teams of two to change a wheel as quickly as possible on the chassis of a real F1 car weighing 720 kg using Oracle Red Bull Racing tools. This thrilling, fast-paced team competition puts your skills against the clock, with exciting prizes up for grabs, including racing gear and tickets to the Formula 1 US Grand Prix.
Event Schedule
| Day 1 (26 Nov 2025, Wednesday) | |
| 11:00-12:00 | Red Bull Pit Stop Challenge: Tyre Changing Experience |
| 14:30-15:30 | Red Bull Pit Stop Challenge: Professional Racer VS You! |
| Day 2 (27 Nov 2025, Thursday) | |
| 11:00-12:00 | Red Bull Pit Stop Challenge: Tyre Changing Experience |
| 14:30-15:30 | Red Bull Pit Stop Challenge: Professional Racer VS You! |
| Day 3 (28 Nov 2025, Friday) | |
| 11:00-12:00 | Red Bull Pit Stop Challenge: Tyre Changing Experience |
| 14:30-15:30 | Red Bull Pit Stop Challenge: Professional Racer VS You! |
| Day 4 (29 Nov 2025, Saturday) | |
| 11:00-12:00 | Red Bull Pit Stop Challenge: Tyre Changing Experience |
Quest for a Racing Master 2.0
The simulated track racing competition partnering with international racing teams—including AUTOWN DRIFT TEAM, Han Wei Motorsport Team, and Pegasus Racing, pro drivers, and auto clubs, this high-octane competition offers an exciting experience on a simulated race track. Watch 24 F1 cars compete in intense preliminary rounds and join event discussions on motorsport trends.
From 26 to 28 November 2025, the final adrenaline-fueled acceleration race tests skills, teamwork, and determination.
#AMS Merchandise Shop
Explore our wide range of panda-themed souvenirs—from blind boxes and car air freshener to magnets showcasing adorable pandas in various occupation roles of auto value chain, plus limited-edition stationery, work accessories, and stylish T-shirts. Grab these exclusive, limited-edition products crafted to go wherever you do. Act now and secure your unique keepsakes before they’re gone!
Information as of October 2025