Accelerated by national policy support, including the State Council’s framework and the Ministry of Commerce’s 17 aftermarket measures. China's automotive sector is transitioning from essential transport to diverse lifestyle experiences.
Capitalising on this "golden era" of deregulation and market expansion, the Customising X Tech Area spotlights personalisation, electrification, and outdoor RV lifestyles — delivering a high-energy platform that fuses automotive and motorsport culture, technological innovation, and industrial matchmaking.
| Date | 2 – 5.12.2026 |
| Venue |
Booth No. A88, Hall 8.2, NECC (Shanghai) |
Interactive experience
Quest for a Racing Master 3.0: Gathering top drivers from around the world, the Solo Lap Time Challenge pushes competitors to their limits for the ultimate lap time! The event features top professional esports commentators delivering high-energy live coverage, analysing every intense cornering battle, alongside a massive prize pool and exclusive rewards set to crown the true 'Lap King'!
"Pegasus" Immersive Racing Experience: The Track Is Your Arena! : Step straight into the movie with the world's only 1:1 replica of the iconic movie rally car, complete with a built-in professional dynamic simulator! Put yourself in the driver's seat and experience the heart-pounding rush of a real rally racer facing off against sandstorms, gravel, and hairpin turns. Beyond watching the film, live it! A dedicated photo zone is available to capture these memorable moments.
Keynotes & seminars
Session topics will cover key growth segments:
Motorsports
Off-Road camping
NEV customisation
Performance upgrades
Automotive culture & lifestyle trends
Featured vehicles & product display zone
- Featured display vehicles — Renault F1 Team race cars, off-road motorcycles, professional race cars, and customised vehicles
- Product display — Retains the proven layout from the previous edition, leveraging 3D vertical spatial structuring for enhanced visual impact. Feature Showcase: A full-scale (1:1) replica vehicle (car model TBC) created in collaboration with merchandise partners, displaying real vehicles alongside matching miniature scale models.
Outdoor Customising X Tech Zone (Motorsport Theme)
Featuring an integrated, cross-product display encompassing accessories, repair & maintenance, tyres & wheels, and other aftermarket categories. Enhanced by racetrack-inspired floor design, a replica professional pit garage, and immersive off-road scenario setups, this outdoor area offers premium sponsorship opportunities for brands seeking high-impact exposure.
Key outdoor installations:
- Replica Professional Pit Garage (Pit Box)
- Immersive Off-Road Vehicle Scenario Display
- Motorsport Trophy Exhibition Wall
- Podium & Awards Area
#AMS Merchandise Shop
Explore our wide range of panda-themed souvenirs—from blind boxes and car air freshener to magnets showcasing adorable pandas in various occupation roles of auto value chain, plus limited-edition stationery, work accessories, and stylish T-shirts. Grab these exclusive, limited-edition products crafted to go wherever you do. Act now and secure your unique keepsakes before they’re gone!
Stay tuned for 2026!
*Updated as of Jul 2026. The conference schedule and speakers are subject to change.