Accelerated by national policy support, including the State Council’s framework and the Ministry of Commerce’s 17 aftermarket measures. China's automotive sector is transitioning from essential transport to diverse lifestyle experiences.
Capitalising on this "golden era" of deregulation and market expansion, the Customising X Tech Area spotlights personalisation, electrification, and outdoor RV lifestyles — delivering a high-energy platform that fuses automotive and motorsport culture, technological innovation, and industrial matchmaking.
| Date | 2 – 5.12.2026 |
| Venue |
Booth No. A88, Hall 8.2, NECC (Shanghai) |
Interactive experience
Quest for a Racing Master 3.0: Drivers from home and abroad will clash head-to-head on-site, pushing the limits for the ultimate lap record in the Solo Lap Time Challenge! The event features top professional esports commentators delivering high-energy live coverage, analysing every cornering duel and defensive line through an expert lens. A lucrative prize pool and high-value rewards await, set to crown the true "Lap King."
"Pegasus" Immersive Racing Experience: The Track Is Your Arena! Professional racing simulators are engineered directly into exact replica of cars from the movie, allowing participants to step right into the protagonist’s shoes and race on the 1:1 recreated track scenarios. Beyond just watching the film, visitors become the main character, facing off against sandstorms, gravel, and hairpins in an adrenaline-pumping rally trial. A dedicated photo zone is available to capture these precious moments.
Keynotes & seminars
Session topics will cover key growth segments:
Motorsports
Off-Road camping
NEV customisation
Performance upgrades
Automotive culture & lifestyle trends
Featured vehicles & product display zone
- Featured display vehicles — Renault F1 Team race cars, off-road motorcycles, professional race cars, and customised vehicles
- Product display — Retains the proven layout from the previous edition, leveraging 3D vertical spatial structuring for enhanced visual impact. Feature Showcase: A full-scale (1:1) replica vehicle (car model TBC) created in collaboration with merchandise partners, displaying real vehicles alongside matching miniature scale models.
Outdoor Customising X Tech Zone (Motorsport Theme)
Featuring an integrated, cross-product display encompassing accessories, repair & maintenance, tyres & wheels, and other aftermarket categories. Enhanced by racetrack-inspired floor design, a replica professional pit garage, and immersive off-road scenario setups, this outdoor area offers premium sponsorship opportunities for brands seeking high-impact exposure.
Key outdoor installations:
- Replica Professional Pit Garage (Pit Box)
- Immersive Off-Road Vehicle Scenario Display
- Motorsport Trophy Exhibition Wall
- Podium & Awards Area
#AMS Merchandise Shop
Explore our wide range of panda-themed souvenirs—from blind boxes and car air freshener to magnets showcasing adorable pandas in various occupation roles of auto value chain, plus limited-edition stationery, work accessories, and stylish T-shirts. Grab these exclusive, limited-edition products crafted to go wherever you do. Act now and secure your unique keepsakes before they’re gone!
Stay tuned for 2026!
*Updated as of Jul 2026. The conference schedule and speakers are subject to change.