In 2026, the global automotive industry is undergoing rapid development in accelerating electrification, breakthroughs in intelligent mobility, and restructuring of global supply chains. Tyres being a key component for vehicle safety, energy efficiency, and environmental compliance, face comprehensive changes in standards and regulations, and sustainability.
Industry competition now extends beyond single-product performance to encompass EV tyre technologies, global trade compliance, end-to-end ESG management, and integrated domestic and overseas distribution. As enterprises navigate global expansion, NEV OE supply, low-carbon upgrades, and channel transformation, opportunities and challenges coexist.
This conference brings together leading domestic and international tyre manufacturers, vehicle OEMs, and industry experts to build a global tyre value chain exchange and business matching platform—charting the industry's development path forward.
| Date | 4 December 2026 |
| Time | 14:00 – 17:00 |
| Venue | Grand Ballroom 2&3, 2/F, InterContinental Shanghai NECC |
2026 topics include:
1. New Opportunities and Challenges Reshaping China’s Tyre Industry Landscape Under the "15th Five-Year Plan"
2. 2026 Global Tyre Market Review & 2027 Outlook
3. Standardised ESG Development Across the Entire Tyre Value Chain
4. Performance Metrics for EV-Specific Tyres and Carbon-Neutral Supply Chain Requirements
5. Tyres for New Energy Heavy-Duty Truck: Technological Innovation and Market Dynamics
6. Innovation of China's Premium EV Tyres and Global OE Fitment Paths for Chinese Automakers
7. Panel Discussion: Restructuring Tyre Distribution Channels — Global Collaboration, OEM Synergy & Sustainable Global Development
Conference Agenda
| 14:00 | Opening Remarks | Zhao Yushuai, Project Manager of Information and Exposition Department, China Rubber Industry Association |
| 14:05 | Welcome Speech | To be announced |
| 14:10 | New Opportunities and Challenges Reshaping China’s Tyre Industry Landscape Under the "15th Five-Year Plan" | Xu Wenying, President of China Rubber Industry Association |
| 14:40 | 2026 Global Tyre Market Review & 2027 Outlook | Robert Simmons, Head of Rubber & Tyre Research, GlobalData |
| 15:10 | Standardised ESG Development Across the Entire Tyre Value Chain | Surendra Nukala, Technology Director, Product Development, Goodyear Asia Pacific |
| 15:30 | Performance Metrics for EV-Specific Tyres and Carbon-Neutral Supply Chain Requirements | To be announced |
| 15:50 | Tyres for New Energy Heavy-Duty Truck: Technological Innovation and Market Dynamics | To be announced |
| 16:10 | Panel Discussion: Reshaping Tyre Distribution Channels — Global Collaboration, OEM Synergy & Sustainable Global Development - Channel Synergy: With platform-customised products and integrated OEM aftersales on the rise, how can tyre brands build new channel models that benefit all partners? - Segmented Business Landscape: Driven by new-energy development, passenger-vehicle and commercial-vehicle channels are becoming stratified. How can channel players seize opportunities for specialised and refined development? - Omnichannel Operation: With the rapid expansion of digital service chains, how can traditional tyre channels connect online and offline business workflows? - Global Footprint: Leveraging China–international industrial cooperation, how can domestic tyre brands expand globally through coordinated domestic and overseas channels? |
Onsite Photos
*Updated as of Oct 2026. The conference schedule and speakers are subject to change.