2 – 5.12.2026 Shanghai, China

China International Tyre Industry Conference 2026

In 2026, the global automotive industry is undergoing rapid development in accelerating electrification, breakthroughs in intelligent mobility, and restructuring of global supply chains. Tyres being a key component for vehicle safety, energy efficiency, and environmental compliance, face comprehensive changes in standards and regulations, and sustainability.

Industry competition now extends beyond single-product performance to encompass EV tyre technologies, global trade compliance, end-to-end ESG management, and integrated domestic and overseas distribution. As enterprises navigate global expansion, NEV OE supply, low-carbon upgrades, and channel transformation, opportunities and challenges coexist.

This conference brings together leading domestic and international tyre manufacturers, vehicle OEMs, and industry experts to build a global tyre value chain exchange and business matching platform—charting the industry's development path forward.

Date	4 December 2026
Time	13:30 – 17:00
Venue	2F, Grand Ballroom 2+3, InterContinental Shanghai NECC

2026 topics include:

1. New Opportunities and Challenges Reshaping China’s Tyre Industry Landscape Under the "15th Five-Year Plan"

2. 2026 Global Tyre Market Review & 2027 Outlook

3. Standardised ESG Development Across the Entire Tyre Value Chain

4. Performance Metrics for EV-Specific Tyres and Carbon-Neutral Supply Chain Requirements

5. Tyres for New Energy Heavy-Duty Truck: Technological Innovation and Market Dynamics

6. Innovation of China's Premium EV Tyres and Global OE Fitment Paths for Chinese Automakers

7. Panel Discussion: Restructuring Tyre Distribution Channels — Global Collaboration, OEM Synergy & Sustainable Global Development

7. Enterprise Case Studies & Operational Insights from Chinese Exporters in Africa

Conference Agenda (2025)

Time	Topic	Speaker
13:30	Welcome Speech	Pei Yufei, Deputy Secretary General of China Rubber Industry Association
13:35	Opening Remarks	James Yu, General Manager of Messe Frankfurt (Shanghai) Co Ltd
13:40	The Tyre Industry under the European Regulations	Adam McCarthy, Secretary General of Tyres Europe
14:10	Development Status and Outlook of the China Tyre Industry in 2025	Shi Yifeng, Deputy Secretary-general and Director of Tyre Branch, China Rubber Industry Association
14:40	Study on SRTT Performance Comparison and Uncertainty of Wet-grip Testing	Ma Zhong, Director of Standards and Regulations, Asia Pacific, Continental Tyre (China) Co Ltd
15:00	Technological Innovations of Tyre in the Era of Intelligent Driving	Tang Lamei, Senior Technical Expert, Chassis Development Department, Geely Automobile Research Institute (Ningbo) Co Ltd
15:30	The Innovation Journey for Chinese Tyres	Sun Guangqing, Vice President of Sailun Group Co Ltd
15:50	Coffee Break
16:10	Panel Discussion: Pathways to Synergy among Tire Manufacturers, Distributors, and End Users -How can manufacturers formulate differentiated policies (such as regional rebates, inventory subsidies) leading distributors and retails channels to focus on high-margin products? -How can manufacturers empower distributors and retails channels with digital and intelligent tools to improve operational efficiency (such as optimising inventory management and data sharing)? -How can the three parties collaborate to enhance the retails channels’ sales capabilities and service value? -How can the three parties collaborate to build a channel ecosystem and to foster sustainable development of the industry?	Moderator: Pei Yufei, Deputy Secretary General of China Rubber Industry Association Speakers: Sun Guangqing, Vice President of Sailun Group Co Ltd Yu Hengkun, General Manager of Snewcen International Co Ltd Xu Xiangdong, Directr of Hangzhou Tmall Station Technlogy Co Ltd Zhu Wei, Sales Director of F6 Automotive Technology Co Ltd