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#ams-live ─ Connect the global automotive ecosystem beyond the boundaries

We understand that global connections and partnerships are so important in this changing business landscape, which is why we bring AMS Live to you. This year, an upgraded AMS Live platform will bring you more exciting features for networking, sourcing, and real-time encounters.  AMS Live will continue to operate from 24 to 27 November 2021 in connecting both global buyers and exhibitors and engaging them with an extraordinary experience.  AMS Live is open now for viewiing, check out 2,900 exhibitors now!

You need to register before accessing AMS Live. Click here to register. More interactive functions will be available from 24 to 27 November 2021.

Benefits at a glance

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Digital booth

Display exhibitor profiles, products and contact persons, watch videos and exhibitor created events.

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One-to-one video meeting and live chat

Instantly send messages to chat with exhibitors, can even schedule a meeting for face-to-face discussion.

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(New) AI Matchmaking

Receive tailored contact recommendations and network with new business partners.

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Livestreamed events and conferences

Engage and interact with speakers and audience in organiser and exhibitor produced livestreams or pre-recorded videos on-demand.

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(New) Digital networking with profile sharing

Acquire new buyer and exhibitor contacts through invitation to connect, digital business cards exchange and leads management.

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Management tools

Sophisticated content management system, personal calendar, and notification function allow users to easily manage their content displays and the meeting schedules.

How can Automechanika Shanghai attract overseas buyers to #ams-live?

  • 150,000+ social media followers
  • 15,200 Automechanika press contacts
  • 1.8M views on website pages per year
  • 600,000+ global buyers' database 
  • 60+ country and region sales partners
  • 49 supporters

Participate as exhibitor

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Product showcases will no longer be limited to your physical booth. This year, exhibitors can create their unique digital booths for greater visibility during the show period. Several new functions have empowered exhibitors to acquire more leads and interactive opportunities with visitors. All exhibitors will be able to enjoy AMS Live service for free. 


Your benefits from the digital features:

  • Digital booth: display exhibitor profiles, products and contact persons, upload videos and create exhibitor event schedules.
  •  On-demand and live-streamed videos: engage and interact with audiences with organiser and exhibitor produced livestreams or pre-recorded videos on-demand. 
  • Live chat: instantly answer buyers' request and exchange information.
  • One-to-one video meeting: schedule a meeting with buyers for face-to-face discussion.
  • (New) AI Matchmaking: receive tailored contact recommendations and network with new business partners. 
  • (New) Leads acquisition: acquire new buyer contacts through invitation to connect, digital business cards and leads management.  
  • Management tools: sophisticated content management system, personal calendar, and notification function allow users to easily manage their content displays and the meeting schedules.
  • (New) Real-time analytics :    get essential real-time site performance data to decide next marketing strategies during the show in time. 

We offer a hybrid package for exhibitors to connect onsite with online participants, please contact us to learn more.

For other enquiries, please contact gloria.ng@hongkong.messefrankfurt.com

Participate as visitor

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Step into halls with different live channels for conferences and exclusive interviews, get involved with exhibitor presentations, real-time demonstrations, conferences, and other activities as if you are there in person. 

Your benefits from the digital features:

  • Free access to AMS Live platform
  • Exhibitor and product search
  • Networking with exhibitors via AI matchmaking, live chats and 1:1 video meetings
  • Creation of your own favorable list of programmes, exhibitors and products
  • Networking with experts and participants in livestreamed conferences
  • Exchange digital business card and documents
  • Download contacts
  • Events and meetings scheduling through Personal Event Calendar
  • Email notification for upcoming appointments

More details will be released soon. For enquiries, please contact cherry.cheung@hongkong.messefrankfurt.com.

Participate as supporter

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Automechanika Shanghai is an exhibition for all participants; whether it is for industry-academia-research collebration or even for wider industry – we’ve got you covered! If you are a member of a government body, industry association, institute, or a media partner,  you're invited to take part at AMS Live.

  • Connect with your target audience by actively using the platform and participating in hybrid events.
  • Relate the benefits to your organization(s) or company members. 
  • Contribute video materials to the platform with the topics ranging from industry updates, latest technology to training for knowledge sharing.
  • Take part as speakers or as a co-organiser for fringe events and business matching programme.

Interested party for the cooperation, please contact Natasha.godfrey@hongkong.messefrankfurt.com for more details. 

FAQ

1.  What is AMS Live?

The fundamental idea to offer this platform is to replicate those onsite exchanges between the fair participants by utilizing digital services, enabling participants who are unable to come along due to travel restrictions to still get connected and able to join the activities on-site.  In addition to the rich exhibitor and exhibit content, the platform also equips with several interactive functions for the fair participants to interact with each other in real-time.  

2. When will AMS Live go live?

AMS Live will run alongside the physical show from 24 to 27 November 2021 and can be early accessed from 10 November 2021.

3. What are the functions of AMS Live?

  • Digital booth: display exhibitor profiles, products and contact persons, upload videos and create exhibitor event schedules.
  • On-demand and live-streamed videos: engage and interact with audiences with organiser and exhibitor-produced livestreams or pre-recorded videos on-demand.
  • Live chat: instantly answer buyers' requests and exchange information.
  • One-to-one video meeting: schedule a meeting with buyers for face-to-face discussion.
  • AI Matchmaking (new): receive tailored contact recommendations and network with new business partners
  • Leads acquisitions (new): acquire new buyer contacts through an invitation to connect, digital business cards, and leads management.  
  • Management tools: sophisticated content management system, personal calendar, and notification function allow users to easily manage their content displays and meeting schedules.
  • Real-time analytics (new):   get essential real-time site performance data to decide the next marketing strategies during the show in time. 

4. Who can use this platform?

AMS Live is made for everyone in the automotive industry and is free to use.

5. Where can I get access to this platform?

You can visit www.automechanika-shanghai.com/ams-live or through WeChat’s mini-program (Name: AutomechanikaSH) (only Chinese version available). The platform with full-fledged interactive functions will be opened to all fair participants from 24 to 27 November 2021.

6. The platform can be used on what kind of devices?

Both personal computers and mobile devices can reach AMS Live and support Chinese and English languages. 

7. If I encounter technical problems or want to lodge a complaint, how can I do?

During the platform online period, there will be a “Help” button on the website menu bar and you can send your message directly.

Please contact cherry.cheung@hongkong.messefrankfurt.com if you have further questions.

1. What can I expect with AMS Live?

You can participate in the show virtually through the platform while interacting with the physical show in real-time. If you visit the show in-person, you can use a collection of handy tools on this platform to make your visit and planning even more efficient.

2. Is AMS Live free? How can I register to the platform? 

AMS Live platfrom is free for everyone. You can register to AMS Live through our visitor pre-registration form and don't need to register seperately.

Simply input your email information and password of the pre-registration to log onto AMS Live from 24 to 27 November 2021 in order to enjoy the hybrid experience. 

3. If I have scheduled a meeting, will you send me a notification before the meeting to remind me of it?

The notification will be seen when you signed into the platform, while a notification email will be sent to you before the scheduled meeting.

4. What functions can I use for sourcing automotive products?

AMS Live is a comprehensive platform providing multiple services for buyers to source products. Buyers can search exhibitors and products by keywords and filters, search new suppliers and products through AI recommendations and announce their specific needs towards exhibitors. Furthermore, buyers can connect exhibitors instantly through video meeting and live chat. 

Please contact cherry.cheung@hongkong.messefrankfurt.com if you have further questions.

1. As exhibitors, can we enjoy the service of AMS Live and how can we benefit from AMS Live?

All exhibitors who have physical stands at Automechanika Shanghai will be able to enjoy basic services provided by AMS Live for free.

 You can benefit from:

  • Reach out to the fair’s global buyers’ network
  • Overcome geographical limitation to reach a wider community and venture into the untapped markets,
  • Capture leads from both onsite and online, thereby achieving a better participation results
  • It is a platform to learn, educate and network with like-minded persons in the industry across the world. You will also have chances to engage with our overseas partners such as trade associations, institutes, and media to create a wider impact. 

2. How did AMS Live in last edition fare?

The launch of AMS Live in 2020 was very successful, with 578,000 page views from 150 countries and regions with 77,460 unique users652 pre-arranged online and onsite business matching appointments were achieved and 49 hybrid programmes were broadcasted.

3. How can I better run this platform?

 Your dedication on time and effort is very important:

  • Assign dedicated staff who can master English and Chinese to manage exhibitor booth, product listing, livestreams, meetings and answer enquiries from the online buyers.
  • Fill up the content at your digital booth
  • Create content focusing on overseas market
  • Actively use and manage your account
  • Fully utilize the interactive functions the platform offered
  • Make use of our advertising options to stand out from the other exhibitors 

Please contact jessie.li@hongkong.messefrankfurt.com if you have further questions.