In the context of carbon neutrality, new energy transition and smart manufacturing, tyres remain an essential component in automotive manufacturing and maintenance, regardless of the advancements in vehicle technology. In 2024, China’s output of rubber tyre casings reached 1.17 billion units, reflecting a year-on-year growth of 3.2%. However, total industry profits declined by 8.5% to RMB 31.1 billion, indicating a strategic shift from volume expansion to value enhancement. To thrive, Chinese tyre manufacturers must enhancemarket penetration through efficient channel collaboration, and building brand competitiveness through innovative end-user services.
The China International Tyre Industry Conference 2025 will bring together key stakeholders, including leading Chinese and international tyre producers, OEMs, R&D institutions and industry associations. By analysing regional policy variations, sharing market insights, and exploring technological advancements, the conference aims to facilitate cross-border collaboration and promote sustainable, high-quality development within the global tyre industry.
| Date | 28 November 2025 |
| Time | 13:30-17:00 |
| Venue | 2F, Grand Ballroom 2+3, InterContinental Shanghai NECC |
Conference Agenda
| Time | Topic | Speaker |
| 13:30 | Welcome Speech | Pei Yufei, Deputy Secretary General of China Rubber Industry Association |
| 13:35 | Opening Remarks | James Yu, General Manager of Messe Frankfurt (Shanghai) Co Ltd |
| 13:40 | Development Status and Outlook of the China Tyre Industry in 2025 | Xu Wenying, President of China Rubber Industry Association |
| 14:10 | Transformation and Opportunities in the Global Tyre Industry | TBC |
| 14:40 | Study on SRTT Performance Comparison and Uncertainty of Wet-grip Testing | Ma Zhong, Director of Standards and Regulations, Asia Pacific, Continental Tyre (China) Co Ltd |
| 15:00 | Technological Innovations of Tyre in the Era of Intelligent Driving | Tang Lamei, Senior Technical Expert, Chassis Development Department, Geely Automobile Research Institute (Ningbo) Co Ltd |
| 15:30 | The Innovation Journey for Chinese Tyres | Sun Guangqing, Vice President of Sailun Group Co Ltd |
| 15:50 | Coffee Break | |
| 16:10 | Panel Discussion: Pathways to Synergy among Tire Manufacturers, Distributors, and End Users -How can manufacturers formulate differentiated policies (such as regional rebates, inventory subsidies) leading distributors and retails channels to focus on high-margin products? -How can manufacturers empower distributors and retails channels with digital and intelligent tools to improve operational efficiency (such as optimising inventory management and data sharing)? -How can the three parties collaborate to enhance the retails channels’ sales capabilities and service value? -How can the three parties collaborate to build a channel ecosystem and to foster sustainable development of the industry? |
Moderator: Pei Yufei, Deputy Secretary General of China Rubber Industry Association Speakers: Sun Guangqing, Vice President of Sailun Group Co Ltd Yu Hengkun, General Manager of Snewcen International Co Ltd Xu Xiangdong, Directr of Hangzhou Tmall Station Technlogy Co Ltd Zhu Wei, Sales Director, F6 Automotive Technology Co Ltd |
Onsite Photos
(Information as of 5 November, 2025)