Participants at Automechanika Shanghai – Shenzhen Edition set their sights to the show’s homecoming in November

After journeying to Shenzhen for the 17th edition of Automechanika Shanghai, attendees reflect upon their experiences at the show. Many appreciated the efforts to incorporate resources from the automotive manufacturing cluster in the Greater Bay Area. The organisers vow to return to Shanghai with key learnings and a stronger development plan for the Innovation4Mobility concept, offering a more rounded outlook on the future automotive ecosystem.

A personal message from Messe Frankfurt at Automechanika Shanghai – Shenzhen Edition

Stephan Buurma
Member of the Board of Management, Messe Frankfurt Group and Managing Director, Messe Frankfurt Asia Holding Ltd

As the head of Messe Frankfurt in Asia, Stephan Buurma shares a tribute to colleagues and industry friends in celebration of the successful opening of the special Shenzhen edition. With the borders reopening, it is his first visit to mainland China since Automechanika Shanghai in December 2019. While Shenzhen is not the show’s usual home, this special edition is important in waving in a resurgence of exhibition activity for key industries. This year, the show hosts 3,302 exhibitors from 19 countries and regions. He and the entire Greater China team look forward to welcoming back international exhibitors and visitors to upcoming trade fairs in the region. 

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How did the visitors & exhibitors feel about the show?

In addition to domestic buyers, we also met a number of international visitors from the North Americas, Europe and Africa. This truly reflects the return of international trade. We are very happy with our results; the show has a strong visitor flow and other big, well-known brands. It provided a great chance to meet existing customers and explore new opportunities.

Overall, the industry is progressing quickly, and there are a lot of new products at the show. I noticed a significant increase in the quality and quantity of products for car tuning amongst exhibitors. We had fruitful results at the show especially getting connected with many new customers from the car modification sector.

We continue leveraging Automechanika Shanghai to promote our new products due to its powerful global network and communication functions. The particular arrangement in Shenzhen has also helped to expand our customer base in North and South China. Many partners visited us to strengthen their cooperation. Furthermore, innovative ideas and forward-looking perspectives at the show are very important references for our company’s strategic planning.

As a benchmark for the automotive exhibition industry, support, value-added events, and services make Automechanika Shanghai very unique. I gained a lot as many buyers and suppliers can come together and communicate in the same place at the same time. So the physical elements of the show are irreplaceable. I hope that the organisers can continue delivering professional platforms and services that guide the industry in the market's new direction.

Speakers were from companies with actual production, revenue and endorsements from government bodies. Therefore, because of their strong positions in the market, I found the information very appropriate and relevant. In particular, I was very impressed by Mr Feng Tian’s speech on intelligent driving. Moreover, the content aligned with the industry’s direction, covering the transformation of mechanical products to smart cars and future mobility. I am very satisfied with the fringe programme, which covers key topics across the entire automotive supply chain. I will definitely participate in the future.

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