The impacts of COVID-19 on the Asia automotive market, implications and opportunities in the post-pandemic era

Date 9 July 2020 (Thu)
Time 17:00 – 18:15
Language Conducted in English only


17:00 Opening remarks


Mr Ricky Wang, China Aftermarket Forum (CAF) Executive Committee Vice Chairman, Vice President & GM APAC of Brake Parts Inc


Ricky Wang is the Vice President and General Manager of BPI China (Brake Parts Inc) responsible for expanding BPI’s business in the Asia Pacific region.

Prior to this, Ricky served as the Vice President and General Manager of East Lake New Energy Automobile Corporation in China. Ricky has over 20 years of experience in the automotive industry. He held several key roles with multinational automotive companies, including Director of Aftermarket and Trailer for ArvinMeritor, China and Director of Sales and Marketing for Goodyear Engineered Products, Asia Pacific. He also served in Siemens, Pirelli and other well-known multinational enterprises.

17:00 Asia’s automotive market updates and outlook


Dr Marco Hecker, Chief Strategy Officer, Deloitte China

Dr Marco Hecker from Deloitte China will give an update of Asia’s automotive market during the impacts by COVID-19, he will draw on the insights from the aspects of government policies and consumer behaviors, as well as the firm’s prediction of the recovery trajectories of different Asian countries. He also will delve into several influential factors for recovery that shed light on OEMs’ business strategies and opportunities to revive their business.


Dr. Marco Hecker has over 18 years of experience in successfully implementing strategies, increasing market share and brand awareness. Marco has received recognition as the Automotive Sector Strategy Consultant of the Year in China by Corporate International Magazine Global Award in both 2019 and 2020. Before joining Deloitte, Marco worked in a leading consulting firm as Partner and Director Automotive & Industrial Equipment and he has published his articles on the development of automotive industry in different medias.

17:10 A forecast of the automotive market in China


Ms Lang Xuehong, Deputy Secretary General of China Automobile Dealers Association and Director of Industry Coordination

Ms Lang from China Automobile Dealers Association will talk about the impacts of COVID-19 on the Chinese automotive market, the states of recovery, its implications to the market and the forecast in 5 years’ time. She also will delve into the major supportive policies from the government and the new opportunities emerged in the areas of supply chain, used cars and the aftermarket service.


Ms Lang took part in developing  “Vehicle Inventory Alert Index”, “Used Car Manager Index”, “Auto Consumption Index” and other key indices of the auto industry. As a senior expert with more than 20 years of experience in auto market research and consulting, Ms Lang has been committed to in-depth research into auto industry and policy, products, consumers, channel management, marketing strategy, etc. and has been invited to express her unique views and articles on multiple domestic mainstream financial, commercial and marketing media.

17:20 Case study on the recovery of the automotive aftermarket


Mr Alan Xu, Director, Launch Tech (International Market Centre)

Mr Alan Xu from Launch Tech, a revered multinational automobile diagnostic equipment manufacturer, will share their first-hand accounts on both the impacts and recovery of their operations in Asian region. He will also share insights on the ways their company steers across the crisis. 


Alan Xu has 14 years of working experience in Launch Tech, the global leader in vehicle diagnostic solutions and he is currently the director of International Market Center in the company, overseeing the overseas businesses and Asian markets including Malaysia, Indonesia, Singapore, Brunei, Sri Lanka etc. 

17:30 Panel discussion: The opportunities that lie ahead from OE to the aftermarket

Mr Ricky Wang, a senior level representative from China Aftermarket Forum and BPI will lead the engaging panel discussion to spotlight the new trends and opportunities triggered and accelerated by the coronavirus in Asia and China. Certain hot issues such as digitalisation, new landscapes of vehicle circulations and automotive OE and aftermarket will be covered. 

18:15 End of Webinar